From traditional business to digital market leader
Sector: Digital Printing / Ecommerce
Challenge: Transform a traditional printing business focused on fairs and events into a scalable digital platform.
Solution: Custom e-commerce platform with an advanced product calculator and API integrations.
Outcome: The digital channel now surpasses the offline channel, supports international expansion, and strengthens business resilience.
Background
When ClickPrinting came to us over a decade ago, the business operated primarily in the physical space, producing large-format printing for events, trade fairs, and commercial clients.
The company had already identified the transformative potential of the digital channel. What they needed was not a simple corporate website, but an online printing e-commerce platform capable of becoming a genuine engine for business growth.
The digital printing sector is highly competitive. Customers demand speed, accurate quotes, and full transparency throughout the buying process. Traditional competitors offered slow and unintuitive services, creating a clear opportunity for a company able to combine advanced technology with operational excellence.
The challenge
ClickPrinting required more than an online presence. They needed a technology architecture capable of:
Delivering instant and accurate product calculations.
Integrating with their physical production processes.
Connecting orders, payments, CRM, and communication systems.
Scaling to support national and international growth.
Maintaining competitiveness in both speed and user experience.
The solution
Advanced product calculator
We implemented an advanced product calculator that transformed the customer experience by delivering instant results with greater speed and accuracy.
This helped reduce drop-off during the purchasing process and made the platform more competitive in a sector where quote speed and clarity are essential.
Scalable multisite architecture
We designed a scalable multi-site architecture with future expansion in mind.
This architecture supported the international growth that is now a reality in markets such as Portugal, with plans to enter France.
Custom API Integrations
We developed custom API integrations connecting the online systems with the physical production processes.
This eliminated duplicate data entry, minimized human error, and enabled a frictionless workflow from order placement through to delivery.
Ongoing engagement and results
When the pandemic disrupted the events and trade fair sector, the strength of the digital platform demonstrated its strategic value.
The ecommerce solution not only kept ClickPrinting operational, but also helped capture new market segments looking for contactless printing solutions, optimize operational resources during restrictions, and generate valuable data on consumer trends.
Today, ClickPrinting’s digital revenue surpasses its offline channel. The company has expanded into international markets, including Portugal, with France in the pipeline, and has transformed its identity from a traditional business into a primarily digital operation.
We currently maintain a relationship of more than a decade, which includes the full management of its technology infrastructure: four active websites, a centralized API, complete development environments, and all third-party integrations, including payments, CRM, and mailing systems.
We also provide ongoing support ranging from security updates to new product features.
